Given its extensive experience in 2D animation traditional digital, its production process is differentiated: the pre-production of projects is strategically studied, in order to prevent many of them from not materializing due to financial infeasibility or impossibility of execution on the part of the artists. Cartel Cartoon understands that the initial phase of the project requires alignment between the client's desire, the best 2D technique and the best team .
The work begins with the decoupage of the script with the client, to capture the message he seeks to convey to his audience and consumers and plan how the project will be structured in technical terms , aesthetics, team building, project management, budgeting and scheduling.
Then, the Character Design and Concept Art stage begins, followed by the Storyboard, to visually represent the script and be able to tell the story. Finally, Animatic, in order to understand the story in timeline.
Starts the Rough Animation stage, defining the Storytelling poses (main poses capable of telling the story before the movement).
Then follows the Tie Down, Inbetweens, Cleanup and Color phases, fundamental to the process of 2D animation. So that, in the end, the moving characters reach the visual concept defined in pre-production.
Finally, effects are added and the movie edited as planned in the Animatic phase. Here the movie is rendered to the client ready for viewing in its various formats and durations.